Augmented World Expo (AWE) comes to Germany in October 2017

Sept. 10, 2017
The Augmented World Expo Europe (AWE) is scheduled for October 19th and 20th, 2017, in Munich.

With the support of the Bavarian Ministry of Economic Affairs, augmented and mixed reality platform company RE'FLEKT (Munich, Germany)is bringing a major event to Munich: The Augmented World Expo Europe (AWE) on October 19th and 20th, 2017. The Munich start-up is a long-standing partner of the event organizer,, as well as a sponsor and exhibitor at the US AWE conference in Silicon Valley (

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Over the past year, augmented reality (AR) has gained a huge boost through billions in investments and announcements from Apple, Google, and Facebook. Most notably, Apple's ARKit has proven to be a major driver for the consumer market while the Microsoft Hololens industrial data glasses have reinforced this effect in the enterprise field. Moreover, the number of AR users is rapidly growing: in the classic and automotive industrial sectors to entertainment and retail.

2016 saw $2.3 billion invested into the global augmented and virtual reality (VR) market, an increase of 300% from the previous year; Apple, Google and Facebookare all moving towards AR and VR platforms and industry leaders such as Audi, Bosch, Eon and Saturn MediaMarkt are using the technologies in production, maintenance, and marketing.

AWE Europe will have more than 200 speakers and international leaders such as Daqri, ODG, and Vuzix, and 1500 participants expected in the German tech metropolis of Munich. "We are very proud to bring one of the most important technology events to Munich. The state of Bavaria offers excellent opportunities for start-ups and companies in new technology fields such as Augmented and Virtual Reality," says the Bavarian Minister for Economic Affairs, Ilse Aigner.

The Augmented World Expo stands out with its unique fusion of conference and the trade fair. Participants are able to attend lectures and panels from industry leaders for the latest technology updates but also have the opportunity to test the most recent hardware and software solutions directly at the stands.

SOURCE: RE'FLEKT and Augmented World Expo;

About the Author

Gail Overton | Senior Editor (2004-2020)

Gail has more than 30 years of engineering, marketing, product management, and editorial experience in the photonics and optical communications industry. Before joining the staff at Laser Focus World in 2004, she held many product management and product marketing roles in the fiber-optics industry, most notably at Hughes (El Segundo, CA), GTE Labs (Waltham, MA), Corning (Corning, NY), Photon Kinetics (Beaverton, OR), and Newport Corporation (Irvine, CA). During her marketing career, Gail published articles in WDM Solutions and Sensors magazine and traveled internationally to conduct product and sales training. Gail received her BS degree in physics, with an emphasis in optics, from San Diego State University in San Diego, CA in May 1986.

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