September 18, 2007, Tulsa, OK -- Looking to capitalize on the rapidly growing market for optical technologies and instrumentation in the life sciences, PennWell Corporation (Nashua, NH) announces its latest venture, BioOptics World. The new magazine and website will launch in January 2008 at BiOS 2008, part of the SPIE Photonics West 2008 exhibition in San Jose, CA.
Comprising a bi-monthly magazine, monthly eNewsletter, and website (with daily news, products, application notes, webcasts, and more), BioOptics World will focus on the design, development, and utilization of optical technologies for the study, diagnosis, and treatment of disease and disease processes. It is intended for biomedical researchers and engineers involved in the development and fabrication of optical components and systems used in the life sciences, as well as for scientists and clinicians who utilize these technologies, including biologists, physicists, physicians, pathologists, forensic scientists, pharmaceutical ophthalmology, dermatology, cardiology, urology, dentistry, and photodynamic therapy. In addition, the magazine will track the latest developments at key government agencies related to funding and technology initiatives in the optical life sciences.
"Our goal for BioOptics World is not just to explain how the technology works and how it is being used, but to provide critical information about the potential for these technologies and applications to change the future of medicine," said Kathy Kincade, editor-in-chief. "A majority of the biomedical research being conducted today involves identifying and understanding real issues related to real people. We want to humanize the technology by looking at how it is helping to improve patient care and the role it is playing in the creation of a new medical paradigm -- what the National Institutes of Health refers to as 'predictive, pre-emptive, personalized, and participatory' medicine."
For more information, contact marketing manager Adrienne Adler at [email protected].
