Edmund Optics introduces real-life superheroes, launches new website

June 11, 2011
Barrington, NJ--Edmund Optics is introducing real-life superheroes on their website to recognize innovators and leaders in the photonics industry and honor their achievements.

Barrington, NJ--Optical components company Edmund Optics (EO) is introducing real-life superheroes on their website at www.edmundoptics.com/superhero. The Real-life Superheroes is part of EO's on-going superhero campaign to recognize innovators and leaders in the photonics industry and honor their achievements.

"All too often it is the unsung heroes of an industry who are making the critical advancements and innovations that keep the rest of us moving forward," said Kirsten Bjork-Jones, EO’s director of global marketing communications. "We want to change that in the photonics industry by bringing to light the stories of those innovators and leaders, promoting them to 'Superhero' status to give them the recognition they deserve. Our new Hall of Heroes is where you’ll find their stories."

The Hall of Heroes features individuals nominated by their peers for their unique contributions to the field of photonics, and the "superpowers" they bring to the industry. Heroes include:
--Kathleen Cerqua-Richardson of Clemson University, who is advancing the science of precision glass molding as well as developing new IR glasses for creation of an advanced chemical sensor.
--Robert Chappell, founder and CEO of EyeTech Digital Systems, who is developing eye-tracking technology that allows individuals to fully control all the mouse actions of a computer.
--Douglas N. Arion of Carthage College, who plays a key role in the manufacturing and distribution of the high-quality, low-cost Galileoscope telescope kit that is part of a strategic initiative to improve worldwide science literacy.
--Sungkyu Seo of Korea University, who plays a vital role in developing miniature, lab-on-a-chip portable cytometry devices that provide quick and accurate blood analysis to identify HIV/AIDS, malaria, and other diseases.

EO welcomes the public to visit its site at www.edmundoptics.com/superhero to nominate their own real-life superheroes. These awards represent an opportunity to honor and recognize these individuals, highlighting their work and unique contributions to photonics.

In addition to the superhero campaign, Edmund Optics unveiled a new, simplified website that offers customers easier navigation, quicker access to key features, improved product searches, even quicker download times, and a new and compact user interface. Still at www.edmundoptics.com, the new website includes direct links to product subcategories, product family selections to narrow search results, a new tabbed interface with quicker access to key features such as Quick Links, Technical Advisor, and Quotes/Purchase, a collapsible panel that can be clicked to reveal "Spotlight on EO" e-newsletters, events, and press releases, and a Technical Advisor section with links to application notes, video resources, trade show demos, tutorials, and the EO Imaging Lab with more than 25 videos of EO vision products.

"We are thrilled with the changes to our new site," said Robert Edmund, CEO. "We listened to the feedback from our customers and reworked our site to address their needs. It has been significantly simplified and we are sure that visitors to our site searching for products or technical information will appreciate our new streamlined version."

SOURCE: Edmund Optics; www.edmundoptics.com/about-us/news-and-events/eoinnewsdisplay.cfm?newsid=338&newstype=3

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About the Author

Gail Overton | Senior Editor (2004-2020)

Gail has more than 30 years of engineering, marketing, product management, and editorial experience in the photonics and optical communications industry. Before joining the staff at Laser Focus World in 2004, she held many product management and product marketing roles in the fiber-optics industry, most notably at Hughes (El Segundo, CA), GTE Labs (Waltham, MA), Corning (Corning, NY), Photon Kinetics (Beaverton, OR), and Newport Corporation (Irvine, CA). During her marketing career, Gail published articles in WDM Solutions and Sensors magazine and traveled internationally to conduct product and sales training. Gail received her BS degree in physics, with an emphasis in optics, from San Diego State University in San Diego, CA in May 1986.

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