OLED, paper-like display markets to top $10.2 billion

GLEN ALLEN, VA-OLEDs and paper-like display technology are rapidly leading to new opportunities in the display industry according to a new report from NanoMarkets.

GLEN ALLEN, VA-OLEDs and paper-like display technology are rapidly leading to new opportunities in the display industry according to a new report from NanoMarkets. The report, “Next-Generation OLED and Paper- Like Displays: A Technology and Market Roadmap,” predicts that combined sales of OLED displays and paper-like displays will reach $10.2 billion by 2011 and then go on to reach $14.7 billion by 2013.

The report examines the market opportunities stemming from the latest generation of OLED and paper-like solutions in a variety of applications, including advertising and shelf-edge displays, billboards, flat-screen televisions, desktop and notebook computers, book and newspaper readers, mobile phones, PDAs, MP3 players, and disposable electronics. It also covers a variety of critical new display technologies including small molecule OLEDs, polymer OLEDs, electrophoretics, cholesteric liquid crystal, electrochromics and toner-based displays. Some of the companies discussed in the report are Aveso, Bayer, Cabot, CDT, Ciba, Dow Chemical, Dow Corning, DuPont Teijin, E-Ink, GE, Hitachi, Kent Display, Kodak, LG, Merck, Mitsui, National Starch, Nemoptic, Nterra, Philips, Plastic Logic, Samsung, Seiko Epson, Sharp, Sony, Sumitomo, SiPix, Universal Display, and Xerox.

Specific findings from the report include:

-Low-cost manufacturability: OLED displays and paper-like displays can both be created on flexible substrates such as plastic or foil. This means roll-to-roll production processes for display production are increasingly viable making the manufacturing process much more efficient. At the same time, advances in both inks and equipment are enabling OLED displays to be printed, significantly reducing the capital costs associated with display manufacturing. Both of these factors will drive down the total cost of displays, a key element for this market’s growth prospects.

-New display technologies to transform signage: Paper-like displays are the first technology that offers the visual clarity, cost points and networking capabilities to enable retailers to continuously update product information. This capability is one of the main reasons that shelf-edge displays will be the biggest opportunity for the paper-like display business in the next few years, generating $1.2 billion in annual revenues by 2011.

-OLEDs on TV: OLED technology will soon have color quality and resolution required for the television market. OLED televisions will reach $2.2 billion in revenues in 2011 and will take a slice out of the LCD television business.

-Flexibility, clarity, and mobility: Flexible substrates make it possible to expand the potential of mobile computing. New forms of flexible displays are also increasing the utility of mobile phones, PDA’s and other consumer electronic devices. NanoMarkets predicts that by 2011, flexible displays will account for $1.7 billion in revenues.

For more information, go to www.nanomarkets.net.

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