OPTOmism sees ‘green’ photonics future

NASHUA, NH AND WASHINGTON, DC—Photonics industry trade publication Laser Focus World (www.laserfocusworld.com)

NASHUA, NH AND WASHINGTON, DC—Photonics industry trade publication Laser Focus World (www.laserfocusworld.com) and the Optoelectronics Industry Development Association (OIDA; www.oida.org), a not-for-profit association that serves as the nexus for vision, transformation, and growth of the photonics and optoelectronics industry, announced a new conference and exhibition for 2009 called OPTOmism: Photonics for the Green Revolution (www.optimismshow.com), to be held at the Santa Clara Convention Center in Santa Clara, CA, May 18–20.

Conference organizers explain that as the global community increasingly recognizes the importance of energy conservation, thinking “green”, and striving for low-carbon footprints, the photonics and optoelectronics industry is gearing up to provide many of the solutions that will enable the “Green Revolution.” From highly efficient solid-state lighting to clean manufacturing using laser processing, and from new low-power display and communications technologies to photovoltaic energy generation, the photonics industry will deliver solutions that enable greater efficiency, smaller carbon footprints, and promote economic growth.

“OPTOmism is not just about the future of photonics, but about the future of our planet and how photonics will support a ‘green’ lifestyle,” says OIDA CEO Michael Lebby. At OPTOmism, senior industry executives, researchers, engineers, and investors will have an opportunity to examine many of these technologies, explore their business implications, and review technology roadmaps.

This new conference and exhibition will bring increased focus to the growing role that photonics is playing in global efforts to “live green.” A broad range of senior speakers from government, industry, and academia will enable attendees to find out about the technology, business, and regulatory aspects of this fast-growing field.

In addition, OPTOmism will attract companies that supply manufacturing equipment, materials, and components to related markets such as solid-state lighting, photovoltaics, and optical sensing. The green photonic components market will exceed $100 billion by 2010, according to the OIDA. “Nowhere else is there a gathering of these technologies and the people who deploy them—this is a must-see show for optoelectronics companies pushing a ‘green’ theme,” says Lebby.

Christine Shaw, senior VP/publishing director of Laser Focus World’s parent company PennWell, said, “Photonics technologies have already penetrated almost every aspect of our daily lives and are fast becoming an increasingly important facet of the emerging green revolution. The launch of OPTOmism reflects this trend and the significance of photonics to the future of managing our environment and conserving global resources.”

Conference details

This new event will kick-off with a one-day “Green Business” executive forum for senior decision makers from photonics and optoelectronics manufacturers, users, and investors. Key topics will include “green” market overviews, market access, business models, and value-chain issues.

Integral to the launch of OPTOmism will be an awards program designed to recognize and promote excellence and innovation in the marketing, business, and technology of green photonics. “By recognizing leadership and rewarding creative solutions to the many aspects of supporting a green lifestyle, we hope to foster the growth of sustainable technologies within the photonics arena,” said David Huff, VP of marketing and business development at OIDA.

Shaw noted that the launch of OPTOmism is a perfect fit with PennWell’s already established brands that will be used to cross-market the event. “PennWell owns Industrial Laser Solutions magazine, Laser Focus World magazine, Lightwave magazine, and Renewable Energy World magazine. PennWell also acquired renewableenergyaccess.com, and recently announced the LED Japan/Strategies in Light event that will be held in October of this year,” Shaw said.

Preliminary call for papers

The OPTOmism team currently invites you to present your work at the only event dedicated to the intersection of the photonics industry and sustainable development. Simply submit an abstract to [email protected] Join presenters from top organizations, share your latest research, and get immediate, face-to-face feedback from leading experts in industry, green development organizations, government agencies, and academia. Abstracts are accepted in the following areas:

  • Solid-state lighting;
  • Solar photovoltaics;
  • High-efficiency displays;
  • High-efficiency communications;
  • Sensing for energy management;
  • Sensing for energy extraction;
  • Efficient manufacturing;
  • New and novel “green” photonics

All presented papers will be published in OPTOmism Proceedings, a new source of influential, rapidly published, cutting-edge research.

For information on exhibition or sponsorship opportunities, contact Jay Novack, event director and sales director at (603) 891–9186, or [email protected]

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