Tesla solar roof tiles already sold out well into 2018

July 12, 2017
Tesla's $2.6 billion acquisition of SolarCity might win over the doubters after all.

From a story on Investopedia, Tesla's (Palo Alto, CA; Nasdaq: TSLA) $2.6 billion acquisition of SolarCity might win over the doubters after all. The company’s new solar roof tiles, which were first made available in May 2018, are sold out "well into 2018," according to Tesla CFO Deepak Ahuja.

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Ahuja spoke with analysts at RBC Capital Markets, who wrote to clients about the meeting in a note. The note was first reported on by Electrek, who independently confirmed that "Tesla's orders over the past few weeks indeed exceeded the company's expectations and based on their current planned production ramp up, they expect their current demand to last well into 2018."

Tesla started taking orders from U.S. customers on May 10 for its roof tiles, the ultimate in building-integrated photovoltaic (BIPV) technology, which come with a 30-year power generation guarantee and potential long-term cost savings. Pilot manufacturing of its first two types of tiles, smooth and textured, took place at the company's Fremont, CA facility, although the plan is to move production to its more suitable Gigafactory 2 plant soon. The Buffalo, NY-based factory houses tech developed by Tesla, SolarCity, and Panasonicthe Japanese electronics giant previously invested $250 million in the facility to help Tesla ramp up its production capabilities.

Tesla, which estimates that its eco-friendly roofs are much cheaper than conventional ones, due mainly to savings generated from cheaper electricity bills, is set to launch two more styles of its solar tiles, Tuscan glass and Slate glass, early next year. It also plans to start selling its solar roof tiles to overseas customers in 2018.

However, if demand continues to soar, Tesla may find it difficult to keep up. Aside from being under pressure to meet its production commitments, the company also has to contend with the difficult task of installing the roofs. According to Electrek, Tesla has been busy trying to recruit roofers to solve this challenging issue.

According to Business Insider, Tesla announced that the typical homeowner will pay $21.85 per square foot for the solar roof. For a 3000-square-foot home, that would amount to $65,000. Customers must place a $1,000 deposit to order the solar roof.

SOURCE: Investopedia; http://www.investopedia.com/news/teslas-solar-roof-tiles-sold-out-well-2018-tsla/ and Business Insider; http://www.businessinsider.com/tesla-solar-roof-orders-open-features-photos-2017-5

About the Author

Gail Overton | Senior Editor (2004-2020)

Gail has more than 30 years of engineering, marketing, product management, and editorial experience in the photonics and optical communications industry. Before joining the staff at Laser Focus World in 2004, she held many product management and product marketing roles in the fiber-optics industry, most notably at Hughes (El Segundo, CA), GTE Labs (Waltham, MA), Corning (Corning, NY), Photon Kinetics (Beaverton, OR), and Newport Corporation (Irvine, CA). During her marketing career, Gail published articles in WDM Solutions and Sensors magazine and traveled internationally to conduct product and sales training. Gail received her BS degree in physics, with an emphasis in optics, from San Diego State University in San Diego, CA in May 1986.

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