Mountain View, CA, December 16, 2003. Spectra-Physics has announced the creation of a new Strategic Marketing group whose task will be to define market-driven business strategies for long-term, profitable growth. The group will focus on four key market segments: microelectronics, industrial manufacturing, medical/biotechnology, and research. In addition to identifying product and market opportunities in these areas, the group will also pursue strategic partnerships and acquisition opportunities.

Mountain View, CA, December 16, 2003. Spectra-Physics has announced the creation of a new Strategic Marketing group whose task will be to define market-driven business strategies for long-term, profitable growth. The group will focus on four key market segments: microelectronics, industrial manufacturing, medical/biotechnology, and research. In addition to identifying product and market opportunities in these areas, the group will also pursue strategic partnerships and acquisition opportunities.

Spectra-Physics will staff each market segment with a group leader and has just hired Dr. Heinrich Endert to take responsibility for microelectronics. Dr. Endert has over 15 years of experience in the laser industry and has worked in a wide range of industrial applications, including laser micromachining, marking, instrumentation, telecommunication, and medical uses. Before joining Spectra-Physics, he served as Vice-President of Marketing & Sales at IMRA America.

Dr. Wolfgang Gries will take responsibility for industrial manufacturing. Gries is another veteran of the laser industry and was one of the co-founders of LAS GmbH, which was acquired by Spectra-Physics in 2000. The company expects to appoint a market segment leader for the other areas in the very near future.

Spectra-Physics Lasers Division President Steve Sheng, notes, "Lasers and photonics have really matured as key enabling technologies in some very diverse commercial applications. For laser manufacturers, it's no longer sufficient just to be a technology leader; we have to develop products and business development strategies in close concert with these applications. Our new Strategic Marketing group will facilitate an ongoing dialog with key accounts, systems integrators and end users, to ensure that all our business activities are closely tied to market needs and trends."

For more information, visit www.spectra-physics.com .

Laser Focus World

Mon Dec 15 14:54:00 CST 2003