Dunedin, FL--Miniature photonics and spectroscopy company Ocean Optics, a Halma company, appointed Marcio Siqueira to the newly created position of regional sales manager Brazil, to better serve its Latin American customers.

Based in São Paulo, Brazil, Siqueira will work with customers and distributors throughout Brazil and Latin America, offering educational and sales support for Ocean Optics' complete product line. He will facilitate the growth of the company in these territories, helping clients select, use, and install the company's spectrometers, chemical sensors, analytical instrumentation, and metrology equipment. Siqueira will also continue to develop Ocean Optics’ distributor network, training new and existing distributors, and increasing the company's conference and tradeshow presence.

A seasoned sales executive in the analytical equipment market, Siqueira joins Ocean Optics from Hanna Brasil Imp. e Exp Ltda, where he was most recently sales manager for Brazil. Prior to that, he gained technical sales experience through positions with Interlab Distr. Scientific Products S / A and Medlab Diagnostic Products Ltda. To serve customers across the region, he speaks Portuguese, Spanish, and English. Siqueira earned a degree in Economic Sciences from Sant’Anna University (São Paulo City, Brazil).

"Brazil is a tremendously exciting market for spectroscopy, with increasing research and development activity," explains Richard Pollard, Ocean Optics' chief revenue officer. "Ocean Optics' expansion into this region, beginning with Marcio's appointment, will improve support for our customers and partners in Brazil and neighboring countries."

Customers in Latin America can contact Siqueira at Marcio.siqueira@oceanoptics.com or + 55-11-9847-4707.

SOURCE: Halma; http://halmapr.com/news/oceanoptics/2012/02/23/ocean-optics-expands-latin-american-operations/

IMAGE: Marcio Siqueira was appointed regional sales manager Brazil, for Ocean Optics. (Courtesy Halma)