In addition to geeky fun, the imager is useful for finding thermal leaks around windows, insulation around water heaters, and other home-construction thermal problems. One may also locate one's pets or varmints in the dark.
Previously, FLIR has been selling an iPhone app that pairs with its range of IR cameras.
The imager will be rolled out in spring 2014.
For more info, see http://www.flir.com/flirone/explore/