A new series of FREE educational webcasts!

Laser Focus World is proud to offer a new series of free educational webcasts designed specifically for our advertising audience. Each event will focus on an important topic that impacts today's business-to-business marketers in the optoelectronics and photonics arena.


  


Now Available on demand

Focus On ... Choosing the Right Communications Vehicles

Look into how to effectively leverage the marketing vehicle you have chosen to get the desired results.
Understanding your success criteria and how to achieve those objectives with the marketing vehicle you are leveraging to engage an audience.
Look into sample creative that work well for branding campaigns, and direct response campaigns. Understanding digital media metrics and what you can expect and how to ensure you expectations are met.

We will focus on
     •   How to effectively leverage the newest rich media ads to achieve your marketing objectives and deliver the results you want
     •   How to improve direct response and branding ad campaigns
     •   Look at some of the most effective lead gen vehicles available and how to get the conversion on your own

VIEW NOW

Presented by:
Diane Giannini, Vice President, Corporate Sales Strategy & Development
Thomas Markley, Digital Media Sales Specialist

   Presented by:


Diane Giannini
Vice President
Corporate Sales 
Strategy & Development

Tom Markley
Digital Media Sales Specialist

Now Available on demand

Focus On: Understanding User Behavior to Drive Fact-Based Marketing Decisions
 
Overview:
Today's marketers can become overwhelmed with the numerous choices of media platforms available. Over the last several years, they have been faced with too many options, creating the challenge of how to choose the right communication vehicles to most effectively engage with their target audience. 

The key to narrowing down these options is simple — understand user behavior. Knowing when, where, and how your target audience consumes information is essential to developing an effective marketing plan — on budget and with the right channels for your brand.

Presented by Diane Giannini, PennWell Corporation's Vice President, 
Corporate Sales Strategy & Development.

VIEW NOW

  

Presented by:


Adrienne Adler
Marketing Manager

Diane Giannini
Vice President
Corporate Sales 
Strategy & Development

Now Available on demand

Focus on...The Evolution of Digital Media

What You'll Learn: 
David will focus on the evolution of digital media technology and the key Internet trends that will be impacting businesses over the next few years. There will be a wealth of data presented to illustrate shifts in behavior and technology past, present, and future and their implications.


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Presented by:

David Warren
Vice President Digital Media.

Now Available on demand

Focus On ... Print Magazine vs Digital Editions: User Trends and Preferences

What's the best way to deliver the highest quality content to industry professionals worldwide? Any way they want it! Whether in print or online, content will always be king, but the methods by which audiences prefer to receive that content varies greatly. So how do we know which media to use? It's simple, we ask.

Each year, PennWell Corporation conducts a massive study of it's global audience to find out how they engage with our print and digital magazines, what causes them to take action, and what methods they prefer to receive the information they require to do their jobs effectively and efficiently.

In this webcast, Carrie Gardenhire, (Director, Online Marketing & Digital Audience Development) and Diane Giannini (VP Corporate Sales Strategy & Development)  will reveal the results of that survey and discuss how these user trends and preferences will impact your marketing initiatives.

VIEW NOW

Presented by:
Carrie Gardenhire, Director, Online Marketing
Diane Giannini, Vice President,Corporate Sales Strategy & Development

     Presented By:


Carrie Gardenhire
Director
Online Marketing & Digital Audience Development



Diane Giannini
Vice President
Corporate Sales 
Strategy & Development

PennWell Marketing Solutions…learn about our newest division and how it can help you with your marketing challenges! 

In this Webcast, Paul Andrews will review how PennWell's Marketing Solutions team can assist your firm with your marketing programs. The opportunities PennWell now offers your firm includes content development, marcomm strategies relating to mobile and social media as well as web design and web development. Come learn about these new offerings!

Presented by:

Paul Andrews
Vice President
PennWell Marketing Solutions
    Connecting you with Customers
tel: 240.595.2352
fax: 866.583.7247
pandrews@pennwell.com
www.pennwellmarketing.com

Available soon!

 

    

Laser Focus World Targeted Online Advertising

XCLUSIVE Targeted Banner Advertising at it's Best

Drive targeted traffic to your site and qualified leads into your pipeline with this exciting new opportunity.

Increase visibility and awareness of your brand/solutions with your target audience when they are in active "read and research" mode.

  • Unique opportunity to brand yourselves around relevant editorial content that it being viewed every day by your target audience.
  • As member's research specific topic based information, they will come across your banners and content assets.
  • Your media assets and marketing message will be directly adjacent to editorial content focused on issues associated with your offerings.

Contact your local sales rep for more information.

Targeted eNewsletter Sponsorships

EXCLUSIVE Topic Based "Push Marketing" to Relevant Audiences

Each month, we deploy targeted newsletters specifically geared to the optoelectronics industry's hottest technologies and applications. What's more, each newsletter is sent to a target audience who have indicated they're interested in particular topic categories. Your advertising message will reach only those optoelectronics and photonics professionals who want more information on YOUR specific products and services - target marketing at its very best!

The exclusive topic based sponsorship is unlike any other, offering unique ad positions to improve overall performance of your advertising messages.

Contact your local sales rep for more information or check out our topic based newsletters.

Editorial Digest

Aligning your Brand Around Editorial Content to Generate Leads

Sponsorship of a Digest offers vendors a unique lead generation vehicle while aligning their brand around original editorial content from relevant PennWell brands, such as Laser Focus World, Vision Systems Design, Industrial Laser Solutions and BioOptics World.

The EXCLUSIVE single sponsor of each Digest topic will be able to align their brand around highly desired editorial content, while generating leads from a targeted audience of users who download the PDF version.

Contact your local sales rep for more information.

Custom Podcast Interview

Stand out in the market and let them know "Who's Who"

What would you say to a creative marketing vehicle that effectively brands your company, pushes your product’s features and specifications to a targeted optoelectronics audience worldwide, and requires almost no effort whatsoever from you? BRING IT ON? We thought so!

The Custom Podcast Interview is designed to help you gain maximum exposure in the optoelectronics and photonics marketplace. Users do not have to register for this event, so you’re sure to get maximum branding and exposure for your new product! What better way to get the highlights out about your company's product than through a Q&A interview between your product expert and an OptoIQ team member.

Contact your local sales rep for more information.

Laser Focus World Media Kit

 


   		 Click here to download the 2013 LFW Media Kit  PDF(3.3MB)
   
     Click here to download the LFW 2013 Editorial Calendar  PDF(115KB)
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